#AUDI BILLBOARD AD WARS SERIES#

When everyone thought it was over, BMW put out a poster congratulating their rival on winning the title, вЂњSouth African Car of the Year 2006вЂќ, however they also used a rather mocking tone by signing as вЂњthe Winner of World Car of the Year 2006вЂќ.

#AUDI BILLBOARD AD WARS SERIES#

This opened up a series of quick-witted responses from both manufacturers, with BMW immediately replying with another billboard right next to AudiвЂ™s, which was 3 times bigger in size, and even getting a blimp floating above the signs. Audi was the first to rile up their competitor by putting up a giant billboard in California with the message, вЂњChess? NO thanks, IвЂ™d rather be driving.вЂќ If that wasnвЂ™t clear enough who they were pointing their finger at, Audi went ahead and changed the message to say, вЂњYour move BMWвЂќ. The advertising war between Audi and BMW started way back in 2007 when BMW released an ad campaign to promote its 35 MOA Rally Chess Tournament. Speaking of competition, no one could forget the legendary advertising battle between two of the biggest car manufacturers in the world. Therefore, when it comes to advertising, itвЂ™s no surprise that companies tend to get a little competitive. The automobile industry is considered to be one of the most competitive industries there is, as a lot of money and time is poured into perfecting a new model for each season. In this article, we will take a look down memory lane at some of the most iconic and timeless competitive OOH campaigns from some of the biggest brands to ever exist. Depending on how you initiate a competitive campaign at your rival, or how you react to one directed at you, your brandвЂ™s royalty ranking can be boosted tremendously and create an increase in sales. If anything, competitive advertising is stronger and more creative than ever. They have been around since forever but have never really gone out of style. Brand advertising wars are not something unheard of.

Audi billboard ad wars